CASE STUDIES
Digital Transformation for a Japanese Distributor of a Global Cosmetic Brand
From legacy systems and analog operations to a fully integrated omnichannel digital ecosystem.
1] Challenge
Outdated ERP, analog workflows (fax, phone, Excel), risk-averse middle management, and no digital capabilities blocked growth and geographic expansion.
2] Solution
Developed a modern omnichannel digital ecosystem (B2B/B2C/B2B2C), built a high-performance team, enabled data-driven operations, and implemented agile frameworks, automation, ML models, and full-scale eCommerce & mobile experiences.
3] Result
Transformed a stagnant business into a thriving digital-first enterprise. Revenue increased from 4.5B JPY (2019) to 10B JPY (2022–23). Enabled geographic expansion and positioned the company for IPO.
4] Services Used
•Digital Strategy & Consulting
•eCommerce Development
•UX & App Design
•Custom Web Development
•Cloud Engineering & DevOps
•Data & Analytics
•AI/ML Services
•Project & Change Management
Cost Optimization & Vendor Transition
Strategically replaced a legacy vendor with an optimized hybrid team model, achieving 87% cost reduction and full platform control.
1] Challenge
Vendor lock-in with all infrastructure, source code, and operations tightly controlled externally, leading to inflated costs and poor agility.
2] Solution
Planned and executed a full infrastructure migration, built an internal development team, sourced a cost-efficient offshore partner, and automated key marketing workflows previously dependent on developers.
3] Result
Annual platform cost reduced from 240M JPY to 30M JPY. Complete independence achieved over codebase, infrastructure, monitoring, and campaign management.
4] Services Used
•Digital Strategy & Consulting
•Cloud Engineering & DevOps
•Custom Web Development
•Team Augmentation & Offshore Delivery
•Project & Change Management
•Marketing Technology Enablement (MarTech)
•Automation & Workflow Optimization
Data-Driven Transformation with Advanced Analytics & Machine Learning
Empowered business functions through multi-layered analytics, predictive models, and intelligent automation; fueling smarter, faster decisions.
1] Challenge
Lack of centralized analytics framework and decision-making based on fragmented or anecdotal data limited operational efficiency and growth.
2] Solution
Implemented a two-layer analytics infrastructure: Web & Data Analytics. Built 60+ BI dashboards, delivered predictive models for sales, product recommendation & search, and established a scalable data pipeline using Talend, AWS, and ML frameworks.
3] Result
Enabled data-driven decision-making across teams, significantly improved sales forecasting accuracy, and empowered non-technical teams to self-serve insights.
4] Services Used
•Data & Analytics
•AI/ML Services
•Cloud Engineering (AWS)
•Custom Web Development
•Digital Strategy & Consulting
•MarTech Implementation & Optimization
•Change Management & Enablement
Global ERP Rollout
Successfully replaced legacy ERP with a global-standard system, overcoming major integration and data challenges through hands-on leadership and precise execution.
1] Challenge
Legacy ERP couldn’t generate standardized financial reporting; project was stalled due to lack of technical execution across vendor teams.
2] Solution
Led a full ERP implementation using NetSuite for Japan and Odoo for Taiwan, including vendor sourcing, interface development across EC/WMS/ERP systems, and a meticulously coordinated go-live with parallel production environments.
3] Result
Delivered ERP transformation previously deemed unachievable. Established system-generated financials, improved process visibility, and minimized business disruption.
4] Services Used
•ERP Consulting & System Integration
•Digital Transformation & Change Management
•Cloud Engineering (NetSuite-focused)
•Project Management Office (PMO) Services
•Custom API & Interface Development
•Business Continuity & Risk Management Planning